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Do you think you Beautiful or just Average?





Dove has launched a new  campaign asking women to feel empowered to choose beautiful.

As part of this campaign, two banners  with distinctive messages have been placed above side by side doorways

On one banner is the inscription 'Beautiful' while the other has the word inscribed 'Average'. In a press release Dove has said women make all sort of decisions everyday and feeling beautiful is one of those choices that women should feel empowered to make for themselves.

The campaign has been launched in five cities around the world  Shanghai in China, London in the UK, Delhi in India, Sao Paulo in Brazil and San Francisco in the US.

So does the choice of door you walk through really mirror how you feel inside? 

Is it not possible that a lot of women will walk through the 'Beautiful' door simply because they believe that is what is expected of them?

The new Dove campaign




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